Strategy & Concept
When we get into a Porsche GT3, when we enter Disneyland in Paris, or when we drink a Jaguar Far cocktail at the Undercote Bar in NYC, it triggers emotions in us. That's exactly what a successful brand and brand strategy is all about.
We want to trigger certain feelings, dreams and associations in people. We want to be coveted, unique. Simply awesome.
Whether it's a restaurant, optician, car manufacturer, hotel or candle store. When we do something, we do it with meaning. But we don't just want to appeal to customers with an exciting concept. Above all, we want to motivate our employees and turn them into fans. This is essential, because the employee is the first customer. He represents the company.
So we also have to inspire our members.
A strategy also gives direction. What music is playing, whether we are mentally in Hawaii or London, what language we speak and what is on offer. The worst is an Italian restaurant that sometimes serves schnitzel or Indian curry. Do we want to eat there? Probably not, this Italian restaurant would not seem very authentic to us.
We create concepts that combine strategic goals with a very personal corporate identity.
Emotional added value is often created in the details: an appealing typography & color scheme, a clear philosophy and meaningful content. That's why we create brand identities and show how marketing channels can be used in an appealing and optimal way. For this purpose, we create online presences, websites, brand identities and strategic concepts that give the company a direction and bring success, creativity and passion into the company.
YOU WIN THE COMPETITION WHEN YOU LEAVE IT
People don't buy products, they buy experiences and memories. Imagine a hotel in the Austrian mountains. What do you think of first? Of traditional wooden furnishings, cheese spatulas, employees in traditional costumes. Of course, such a hotel is cozy and beautiful. But at the same time, the concept is interchangeable and not very exciting. We think of a place where the customer can experience the mountains. 100% sustainable and organic. On the first floor of the hotel there are meadows and streams, you can feel warm sun rays. On the second floor you experience dark green firs, light scree and the chirping of birds. On the top level it is cooler, we move on rocks and boulders. But communicating a strong concept to the outside world is only half the challenge. How will longtime employees navigate the transition of operations? How do you communicate a concept to all stakeholders in the company and create a smooth transition into the future? That's another thing we take care of in terms of brand communication.
We develop unique concepts that create a pull with people. Our goal in strategy and concept development is that the customer turns off his brain with fascination when he enters the company and that employees burn to work for the company.